Presence · Voice · Authenticity

Where real presence begins.

Communication and executive-presence coaching for leaders who want to be heard — from a working international actor who has performed on the world's biggest stages.

0Years On Screen & Stage
ICFAccredited Coach
0Hours of Coaching
Senior Leader

You command the room on paper, yet you still feel unseen.

Founder

You're sharp in the work but freeze the moment it gets personal.

Executive

Self-doubt shows up at the exact moment it matters most.

Director

Giving honest feedback feels heavier than it should.

Professional

On camera and on calls, you don't sound like yourself.

High Performer

You know you have more presence in you — you can't access it.

The signs that something needs to change.

About me

Hi, I'm Yuri.

I help leaders and performers find the presence that's already theirs — and the confidence to use it.

Twenty years ago I left a law degree in Italy to chase something less certain: the stage. The rejections were countless. Then came the work — A-list directors, Netflix, and becoming the worldwide face of Martini, taking over from George Clooney.

What I learned under those lights is what I now teach: presence can't be performed, it has to be true. I've been there, and I know how exposing it feels. Now I help people show up as themselves — and be heard.

Yuri Buzzi
Coaching

Guiding you back to your voice.

Four areas where craft, warmth, and proven technique create presence that lasts.

Executive Presence

Lead from all sides — empathetic, clear, and unmistakably yourself in any room.

Authentic Communication

Say what you mean with warmth and weight, on stage, on camera, and in the room.

Confidence & Self-Doubt

Turn rejection and hesitation into fuel. Stop shrinking right before it counts.

Voice & Delivery

Treat the body and voice as the instruments they are — and learn to play them.

Real stories

You are not alone in this.

Leaders and professionals who went from holding it together to genuinely being heard.

I could present to a board without blinking, but I never felt like myself doing it. Yuri changed that. I lead now as a person, not a performance.

Claudia M.Managing Director

The rejection in fundraising used to wreck me for days. Yuri gave me a way to hold my nerve and stay open. It's the most useful coaching I've done.

Daniel R.Startup Founder

He understands pressure because he's lived it. Working with an actor who coaches is completely different — presence stopped being a mystery.

Eleonora B.Creative Director

I used to over-prepare every difficult conversation and still avoid it. Now I can be honest and kind at the same time. My team noticed first.

Marcus T.VP, Operations

Bilingual, warm, and ruthlessly practical. Yuri helped me sound like myself in English and Italian — and finally enjoy speaking in public.

Giulia F.Partner, Advisory

Six weeks in and my reviews said the same thing: more present, more human. I didn't change who I am. I just stopped hiding it.

Sarah K.Head of Product
Programs

Find the support that fits your life.

Two ways to work together, built to meet you wherever you are on the journey.

Group Program

The Presence Collective

£890

Grow alongside a small group of peers while getting guidance tailored to you.

Begin Your JourneyWhat's included:
  • 8 Weekly Group Sessions (Max 6)
  • Private Community Access
  • Two 1:1 Check-Ins
  • Practice Recordings Library
  • Weekly Speaking Exercises
  • 3 Months Extended Access
1:1 Premium

Executive Presence Intensive

£2,900

Deep, personal work to transform how you communicate and how you're heard.

Begin Your JourneyWhat's included:
  • 12 Weekly 1-Hour Sessions
  • Personalised Presence Toolkit
  • On-Camera & Stage Practice
  • Weekday Message Support
  • Bilingual Sessions (EN / IT)
  • Lifetime Session Recordings

An Authentic Connection

A free, honest conversation about what's really getting in your way.

The Work Together

We find your patterns and build practices that fit your life and your craft.

Show Up as Yourself

You move through high-stakes moments with intention instead of armour.

Questions

Everything you might be wondering.

Not at all. Most of my clients are leaders and professionals, not actors. The craft of presence simply translates — I just bring the tools from twenty years of doing it under pressure.

Most clients feel a shift within the first few sessions — usually in how they handle one specific high-stakes moment. Lasting change builds over the weeks that follow.

Yes. I'm bilingual and coach natively in both English and Italian, in person in London and online worldwide.

Coaching. We work forward — on presence, communication, and confidence. If something calls for clinical support, I'll always say so and help you find the right person.

With a free introductory call — 'An Authentic Connection.' We talk about what's going on, and if it's a fit, we design the right way to work together. No pressure.